Last updated: 12/2008

Increase Landing Page Sales With Taguchi Testing!
SPLIT TEST ACCELERATOR

IF YOU RECEIVE JIM STONE'S FREE TAGUCHI TESTING COURSE, You Have A Chance For A Few Days To Get STA 4.0 AT STA 3.0 Prices.

It's Simple . . .STA will help you . . .
"Get More SALES From Every Sales Page.

Get More OPT-INS From Every Opt-in Form.

Get More RESPONSES From Every Survey.

Take ANY Landing Page And Make It Better."
Do It Now, So You Can Make More Money Now!

This letter is long. It's four pages, and, if you print them all out (highly recommended), it will come to 30 pages or so. However, that doesn't mean I'm not going to get right to the point. Here's the point in a nutshell: The Split Test Accelerator is a software program you install on your server. It helps you improve any page you put it to work on. You simply brainstorm some possible improvements, put them into the program, cut and paste a little, and the Split Test Accelerator will tell you after about 2000 visitors (this varies some) what you should do to make your page better.

It's very simple on the outside, but it's a very sophisticated piece of engineering software on the inside. It uses the power of "fractional-factorial" testing (or "Taguchi" testing) to deliver results 10 times faster than ordinary split testing (and 10 times faster than the "full-factorial" testing you get with Google's Website Optimizer -- if you use it according to their instructions).

If I've got your attention and interest so far, . . .

I would suggest taking the following steps:

1. If you haven't signed up for my free course yet, sign up now. The form is below, and you will learn a ton from it. I caught top copywriter Michel Fortin calling this course "awesome" on his own forum. So it must be good :-)

2. Read all 4 pages of this letter. And seriously, feel free to print them out, sit on your deck, or in the coffee shop, or in the bathtub, with a beverage, and take a little time with it. You can get the gist by skimming. If you want to know more of the details, feel free to go over it with a fine-toothed comb. When you read, pay attention to the following:
How the Split Test Accelerator Works
How to think about Split Testing and Accelerated Split Testing
What results others have achieved with the Split Test Accelerator and with Taguchi testing in general.

What other things you get when you purchase the Split Test Accelerator.
and why now is a great time to get started.

3. Consider purchasing today, if you qualify.

4. If you have questions, ask me.

If you're on board so far, let's get started.

So, first, . . .

here's a chance to
sign up for the free course,
if you haven't already.
SINCE YOU'RE ALREADY ON MY LIST, AND HERE FOR THE SPECIAL DEAL, JUST IGNORE THIS FORM . . .
The thankyou page for this will open in a new window, so you can keep your place here.

YES! I Want To Learn More

I understand that:
I will receive the course: "10 Steps To More Sales With Accelerated Split Testing".

I must look for a confirmation email message and confirm my interest before I can receive my course.

I am about to learn a lot about how to find hidden treasures in my sales page using accelerated split testing.

First Name:
E-mail:

Note: You can confirm your interest with a single click. Unsubscribe at any time. I will use your email address only for the course and product announcements. And I will never give your email address to any third party.

Now . . .

Here's A Really Simple Explanation
Of How Accelerated Split Testing
Can Make You More Sales

If you want more sales from any of your landing pages . . .

continue

What They're Saying:
(All of these comments, including the article in "Black Enterprise," were unsolicited. )

Mike Filsaime, says the Split Test Accelerator is "BREATH TAKING SOFTWARE".
-- The Warrior Forum, 9/13/2006, post #6 in topic "Which Tracking Programs Do The Gurus Use?"

Mike Filsaime is one of the most innovative marketers working today.

Dr. Michel Fortin calls "10 Steps To More Sales With Accelerated Split Testing" "AWESOME".
-- Copywriter's Board, 7/21/2006, post #2 in topic "Please Help Teach Split Testing"

Michel Fortin is regarded by many as the top copywriter on the net.

Dr. Glenn Livingston writes:
"Hi Jim - I just wanted to let you know that I'm very impressed with the way you've put together your Taguchi product*. [The manual is] probably the clearest, easiest to understand explanation I've seen about this type of analysis."

Dr. Livingston created the "How To Double Your Business" program, and has served many fortune 500 clients

* He refers here to an earlier version of the Split Test Accelerator

Kirt Christensen

Your STA software is freaking impressive... I got the time to start running a few tests, and I was pleasantly shocked at how everything just "worked". The software install was a piece of cake, and the program is very easy to use (considering how powerful it is!) I'm VERY impressed.

Kirt Christensen is one of the elite marketers on the internet, and has been teaching others how to make money online for years.

Read about how Richard Mouser turned his "Mr. Water Filter" business around using the Split Test Accelerator (with some consulting help from David Bullock), in the March 2007 issue of "Black Enterprise".

Black Enterprise is the leading African-American Business Magazine in the world.

SPLIT TEST ACCELERATOR
Contact FAQ

An Ordinary Case Study,
And A Lesson
A friend of mine sold a "How To Stop Snoring" eBook via AdWords. There were only a couple of eBooks in that niche at the time, and he was making about $1500/month profit just advertising with Google Adwords. It was a nice little gig for him that paid his mortgage. It took very little attention, and the money was dependable for a long time.

Then one day there was a new "how to stop snoring" book being advertised.

Then a couple days later another popped up.

Then another.

It seems one of those membership sites that creates products for its members created a "how to stop snoring" product, and several of their members entered the market at the same time.

This did two things:

First, it affected my friend's conversion rate. He went from converting 2.5% of visitors to a little under 1%. It seems that having more options in the market made visitors more choosy (or indecisive), and it was tougher to make the sale.

Second, it drove up his ad costs. He had been paying $0.15 for the 2nd or 3rd position, and now he had to pay $0.34 for that spot.

Before the competition swooped in, my friend was making $1500/month on his little side project, now he was actually losing money on his ads.

You Can't Always Anticipate Changes In Your Market,
But With The Right Resources You Can
Respond To Them With Confidence.
My friend explained his situation to me, and asked me what I would do. I told him he had to try to get his ad costs down and his conversion rate up.

On my recommendation he bought Perry Marshall's Adwords book, and re-worked his adgroups some, and got his ad costs down some. This allowed him to break even on his advertising. Still far short of the $1500/month he was used to, but at least he could afford to run his ads and work on the conversion rate.

Then we put the Split Test Accelerator program to work on his landing page. We brainstormed some factors that might affect his conversion rate. We tried a single page versus breaking up the page into three parts. We tried different anchor points for the price, and different prices. We tried different headlines and backgrounds, and so on. And within a week we got his conversion rate back to about 1.5%

And this got him back to making about $500/month. We weren't thrilled, but it was better than losing money.

Then something interesting happened over the next few weeks.

Some of the new competitors started dropping out. This lowered his ad costs, and caused his conversion rates to go up again.

Today he converts about 2% of his visitors, and pays about $0.18/click for his favorite ad location. And he's making about $1,000/month again, still with very little ongoing effort.

It's not quite the $1500/month he was making, but there are still more competitors today than there were.

Many marketers would have given up the niche, but my friend made changes, and is still going strong with his little extra income generator.

Marketers commit many sins, but . . .

The Unpardonable Sin
In Marketing Is Failure To Adapt
One lesson from the story is that the Split Test Accelerator can help you adapt quickly to new market conditions.

But another lesson is that the Split Test Accelerator is not a magic bullet. It won't solve all your ills. We got a 60% improvement on my friend's landing page, and that helped revive his project, but we still didn't get it back to the 2.5% conversion rate he had before.

Part of the reason might be that we didn't brainstorm well enough. Perhaps we could still get a higher conversion rate if we had better ideas.

But the main reason my friend's sales didn't rebound 100% is that working on your conversion rate is just one piece of the puzzle. It's a very important piece. But it's just one piece.

There are other pieces.

For instance, the market conditions are at least as important as the factors on your sales page. It's just tougher to sell a "how to stop snoring" book via Adwords now than it was before.

The market conditions changed, and that's a fact.

As you read the rest of this letter . . . if you are considering using STA . . . it's important that you keep the following in mind:

If the market doesn't want your product, there might not be much you can do about it. If you could double your conversion rate and still not make a profit, don't purchase STA at this time. You probably need to find a different product or a different market instead.

However, . . .
If you have a landing page that's already profitable in the market, STA can definitely help you make it much more profitable.
If you have a landing page that's close to profitable, STA can help you make your first profits.
And if you have a landing page that WAS profitable, and something bad happens, STA might just keep you in business.

"Here's A Really Simple Explanation
Of How Accelerated Split Testing
Can Make You More Sales."

(OR "How To Find All The Needles
In Your Haystack In One Shot.")
If you want more sales from your landing page, you will have make some changes to your landing page.

For instance, maybe you would sell more copies of your product if you used a different headline. Or if you used a video. Or if you put the testimonials at the top of the page instead of at the bottom. Or if you led with a picture of someone using your product. Or if you used one of those cool peel away ads. Or if you used a drop cap. Or if you had more order links. Or if you broke your sales page into multiple parts. Or if you had information running down the side of the page in addition to the main text. Or if you framed the price in a different way. Or . . .

Those are all interesting ideas. And some of them might work. But here's the thing . . . even if you generate a whole bunch of testing ideas, you probably won't know which ideas will make a positive difference, and which ones won't.

In fact, most of your ideas will NOT be good ideas. That is, they won't lead to any kind of significant improvement. (This is true even for very good professional marketers and copywriters).

Charles Holland, author of "Breakthrough Business Results With MVT", argues that out of every 100 ideas people have for improving business processes, only about 6 of them will be test-worthy and turn out to make a significant positive difference.

(Here's the breakdown: Of 100 ideas, you will probably test only about 25, because the others are too expensive, time-consuming or impractical to test. Of the 25 you test, about 13 won't make any real difference, 6 will HURT, and 6 will lead to significant improvement.)

Now here's the thing. Those 6 ideas might double or triple your conversion rate!

But since you don't know which ideas are good, and which aren't, that makes the task before you a lot like . . .

. . . looking for needles in a haystack.

The needles are the few good ideas that will increase your conversion rate 20%, 50%, 100% or more. The strands of straw are all the other ideas that will either hurt your conversion rate, won't be tested, or won't make much difference.

And when all the ideas are stacked up together, you can't tell which ideas are the 6 good ideas, and which are the 94 useless ones.

That's why split testing each idea . . . one at a time . . . is kind of like . . .

. . . looking for needles in a haystack, one needle-shaped thingy at a time.

But using the Split Test Accelerator software and methods is kind of like putting that haystack of ideas on a magnetized hay sifter , and . . .

. . . giving it a good shake.

And . . .

voil¨¤!

You find what you were looking for often 10 times faster than you would with ordinary split testing.

In this case, you were looking for those few changes to your sales page that will deliver a powerful boost to your conversion rate.

Now which would you rather do? Take a week (or a month) and test just one straw-shaped thingy, hoping it's a needle, and then discover that it's a worthless piece of straw? (This often happens 3, 4, or 5 times in a row with traditional A/B split testing.)

Or would you rather shake the heck out of the entire haystack, and quickly get good results almost every single time?

"When You Shake The Whole Haystack,
You Can Get Breakthrough Results
And Create Large Increases In Your Profits."
I have used the Split Test Accelerator on my own landing pages and those of friends. And here are some of the results:

75% improvement in sales from a landing page for a low carb diet book.
200%+ improvement in click throughs for a Google Adwords ad (I used a spreadsheet for this test)
40% improvement for a low carb newsletter opt-in page.
100% improvement in sales for a site selling pinewood derby cars.
an additional 70% improvement on the same pinewood derby car site.
60% improvement on a Stop Snoring ebook site.
47% improvement on my opt-in form for the Split Test Accelerator.
97% improvement in free signups for a membership site.
I wish I had more tests to share, and I'm working on it. I'll be honest. I've spent too much time developing the software, and struggling to earn my Ph.D. while raising two beautiful kids to use my own software as much as I wanted to. (That has changed since I finished my degree. I am doing more testing now, and am starting to offer consulting services as well.)

There are others who have done more accelerated split testing than I have (including many of my customers).

For example, Richard Mouser used STA with some help from David Bullock, and turned around his business. You can read his story in the March, 2007 issue of "Black Enterprise" magazine.

There are also case studies worth reading at www.taguchinow.com, and results-squared.com. For instance, at Taguchinow.com you can read about how Dell Computer used accelerated split testing on an email ad to get the following results:

Click Through Rate increase: 5.2 times
7.1 times more sales per mail
Annual sales before optimization: $8,900,000
Annual sales after optimization: $63,100,000
Accelerated split testing works. Some of the consulting gurus claim to routinely double and triple conversion rates.

But I think you'd have to agree that even the "do it yourself" results I got aren't bad, especially when you consider that profits almost always go up more than the increase in conversion rate.

Here's what's kind of neat:

I Got Pretty Good Results Using
Inferior Brainstorming And Test Design Methods.

When I designed my first tests I was pretty much a marketing neophyte (or "noobie"). I was at best an amateur copywriter and marketer. So I had a lot of weak headlines and bad material in my tests.

Even today it's probably good that you're buying software from me, and not copywriting services :-)

I also had to come up with my own brainstorming method, and honestly many of my ideas and tests were weak and timid.

But it still worked!

Some of my early customers were left to develop their own methods, too, and they got relatively small improvements with their first tests. (And I didn't know how to advise them any better back then).

They still got 10% to 20% improvements, which isn't bad. But those aren't the kind of results that are possible with this method. (I should add that some customers did very well, right out of the blocks, too).

But things are different now. I'm not going to just give you the software and leave you to develop your own methods

Because . . .

I Am Now In A Position To Deliver
Great Software, AND Powerful
Brainstorming And Test Design Methods.

Here's why:

In March, 2005 I drove my green 1994 Pontiac Bonneville 857 miles from Seattle to San Francisco to attend a seminar put on by Dr. Jim Kowalick and Mario Fantoni, and I learned many of their methods.

For what it's worth, it was a beautiful trip. You're almost always in the shadow of some majestic snow-capped volcano -- From Mount Rainier to Mount St. Helens to Mount Hood to Mount Shasta. Shasta Lake is wonderful. Then you get to drive along the fringe of Napa Valley. And the seminar site at Half Moon Bay was absolutely gorgeous. And the weather couldn't have been better. Yes, it was a sacrifice, but it allowed me to learn my craft better, so I made the sacrifice :-)
More recently, I discovered Qualpro -- a consulting company that uses multi-variate testing to improve business processes. And I have studied their methods intently.
Finally, I took what I believe to be the easiest and best parts of both approaches, modified them in some cases to fit the specific constraints of online landing pages, mixed them with strategies that came from my own testing experience, and put them into a little eBook that will be included with your software.
I call the eBook, "How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors". (It's a mouthful, but it tells you exactly what's in the book!)

And the book comes free with the software. (I'll tell you more about both on the next page).

Now that you know a little about how accelerated split testing works, I want to get into a little more detail, and tell you about the tool that makes it all happen.

And I want to assure you that . . .

"The Split Test Accelerator Is Simple
. . . And Complex . . .
Whichever Appeals To You Most."

I could list a hundred functions that STA performs, and tell you about each one. I know them all, because I wrote the code. But that might overwhelm you . . .

continue

Do You Have The Skills And Tools You Need To . . .

. . . take your landing page . . .

A landing page seeking an opt-in to an email list.

. . .identify different elements of the page (up to 20 elements on the same page) that might be improved . . .

Sit down and brainstorm. Get ideas from other people's landing pages, and use the brainstorming techniques you'll get with STA

. . . create alternatives for those elements . . .

This is the form for one of the factors. It's just simple cut and paste.

. . . send traffic to your page just as you did before (STA automatically serves your visitors a small carefully selected fraction of the possible combinations) . . .

this test automatically serves just 36 ads, but those carefully selected ads test several options for each of 10 factors that have over 400,000 combinations. Each ad is served roughly an even number of times in a random rotation, and conversion data is tracked.
But you don't have to worry about the details! The software does it all for you.

the results from the 36 ads predict what is the best option for each of the 10 factors.

. . . and find a new combination of factors that will make significantly more sales (a combination that probably wasn't even in your test) ? . . .

This landing page converted 47% more visitors than the previous one. The headline area and the location of the form were the main factors contributing to this result.

. . . You will.
SPLIT TEST ACCELERATOR
Contact FAQ

As I was saying . . .

"The Split Test Accelerator Is Simple
. . . And Complex . . .
Whichever Appeals To You Most."

On the one hand, I could list a hundred functions that STA performs, and tell you about each one. I know them all, because I wrote the code. But that might overwhelm you.

On the other hand, I could tell you how simple STA is. But then you might wonder if STA can do everything you need it to do.

So I'm going to do both.

I'm going to start by telling you the 4 simple things you will need to do to get results from the Split Test Accelerator.

Then I'm going go into more detail so you will know exactly what STA can do for you.

"There Are Only 4 Simple Things
You Need To Do To Get A
More Effective Landing Page"

1. Install STA:

Installation is straightforward and takes about 20-30 minutes. You basically set up your database, upload some files and load an installation script in your browser. Full instructions are provided, as well as a demonstration video.

And you don't even have to do that much. For $35, I'll install it for you.

Once you're installed, pick a landing page and . . .

2. Design your test:

Just take your existing landing page . . .

. . . identify things you want to change to try to improve your conversion rate . . .

. . . and create new alternatives for each of these factors. The brainstorming for this can be fun, and very effective if you take your time. Scientific brainstorming techniques are included with STA.

Once you've designed your test, it's time to . . .

3. Implement your test:

For each factor, you just fill out a simple form and do a little cutting and pasting. It's really that easy. Then the program does the rest.

Once you've got your test set up, you let it run until you feel like you have enough information, and then you . . .

4. Create the winning combination:

You can see which of the ad combinations in your test did the best . . .

. . . or you can see how the results broke down, factor by factor to get an even better ad that probably wasn't even showing during the test . . .

. . . then you push a button and your winning ad will run full time . . .

. . . and you can enjoy a higher conversion rate immediately.

That's it. Now you're getting 47% more opt-ins, just like that!

(Results will vary, of course.)

Now, I want to explain what's in the package, and give you more details about each component. If you're not interested in the details (you don't really need to know them to use STA), or you're eager to get started, just skim the next section and then go to the next page and let me tell you about the offer.

"Here's What You Get!"
Here's what you get with the Split Test Accelerator package: The Split Test Accelerator 4.0.
The Manual: "The STA 4.0 Setup Guide"
The eBook: "How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors"
Permanent Access to the Split Test Accelerator Support And Discussion Forum
Free Upgrades
6 Months Free Technical Support
An Installation Option
An Unconditional 100% Money Back Guarantee

"Here's The Whole Package,
Broken Down, Piece-By-Piece"
Let's start with the software:

Your copy will be an instant electronic download The Split Test Accelerator 4.0

This is the workhorse that takes all your ideas and quickly finds the ones that will help and the ones that won't. The result: More sales, optins, or other desired outcomes.
Here's what the Split Test Accelerator will do for you:

Gives you many multivariate designs, including a test that allows you to test 20 different factors (that can form over 4 Million combinations) on your page with the same amount of traffic required for a single A/B split test. (Read that highlighted part again. Most people don't really let this sink in. That's why it's called the Split Test ACCELERATOR. It really is magic, and the science behind the magic is explained in the ebook that comes with STA.)
Includes L36, L18, L12, and L9 designs.
Allows you to do simple A/B/C/D/E/F split testing, too (for those "quick and dirty" jobs).
Comes with full rights to install on any domain you own.
Serves your ads randomly (ensuring that your results aren't vulnerable to cyclical effects).
Dynamically assembles your ads "on the fly" (making it easy to set up a test. You need set up only one page. And you don't have to worry about which elements combine with which elements. The software does it for you. And it gets it right every time.).
Sets a cookie on your visitor's machine so they get the same page every time (If your visitor sees two different pages, and then buys your product, you have no way to know which ad should get credit for the sale, and that can mess your test up. STA makes sure you don't have that problem.)
Gives you live reports. (This lets you know at a glance which ads are performing best, AND which new combination of factors is presently most likely to be the winning ad, AND it gives you a pretty good estimate of what your new conversion rate will be if you run the winning ad.)
Gives you the ability to switch testing modes with "one click".
Split tests your control against the winning ad with the push of a single button (You don't have to monkey with anything to switch to this important confirmation mode. Just push a button, and you're there. Have second thoughts about switching modes? Just push another button and you're back in Taguchi mode. No harm, no foul.)
Gives you complete control over which combinations to run in the confirmation mode (That means you can pick any of the 4 million plus ads in the biggest test. Use the suggested winner. Use the best ad of the 36 that ran in the test. Or make up your own combination if you think that might perform better.)
Runs your winning ad "full time" with just another push of a button. (This is the no-messing-around way to get your new high profit page pulling orders immediately!)
Allows you to string tests together along your whole funnel if you want. (This gives you amazing flexibility, whether you have one product or many. You can even chop, slice, or dice a single sales page into many parts to optimize each part on its own.).
Leaves full factorial testing (like what's done with Google's Website Optimizer) in the dust. Some things you can do in a week with STA, would take you many months with a full factorial tool.

Gives you complete control over your data. Since you install STA on your own server, no one sees your testing data but you.
Allows you to test different locations on the page for various items. Most other multivariate testing tools treat location as fixed on the page, so you can't easily test the location of an opt-in form or image. They'll let you test various images in one location, but not various locations for a given image. STA will allow you to do both.
Allows you to do advanced analysis (if you want to -- you don't have to).
Will filter your results by source (Find out which ad converts best with Google traffic, which does best with Yahoo, which is best with ad A, which is best with ad B, and so on. You can produce laser-optimized landing pages for each source of traffic if you want.).
Allows you to filter results by date range (this lets you pinpoint the exact day a new trend started, which gives you even more power to convert your traffic).
Tells you at any point during the test HOW CONFIDENT you should be that one option is better than another (This is the elusive "confidence measurement" that seems to be missing from all but the best split testing applications. This makes it easier to determine when it's time to stop testing and start collecting the higher profits you've earned.)
Tells you which are the most influential factors (some factors influence your conversion rate greatly, and some are almost irrelevant, no matter what you try. Wasting time on bum factors is the #1 source of discouragement A/B split testers can face. STA arms you with the power to identify these seductive little time and money wasters so you can safely avoid them in future tests. )
Allows you to SEE the projected winning ad at any time during the test (and you can see which is projected to be the best ad for Google, Yahoo, MSN, ad A, or ad B, at any time during the test, too.).
Allows you to preview any of the scientifically designed test pages with the click of a button (this allows you to see what your visitors are seeing. It also allows you to make sure they are seeing what you want them to see -- before you start your test!).
Allows you to set up your page with nothing but cutting and pasting.
Saves HOURS of your precious time over setting up your tests manually with spreadsheets (keeps you from making costly mistakes, too.)
Allows you to "protect your profits" by sending only a portion of your traffic to your test.
Allows you to get rid of "Junk Traffic Noise". (Spiders, "hits" sites, etc. You can exclude visitors from the test by ip address, domain, or user agent. Most of the main spiders are already on the exclusion list, and it's easy to exclude other agents, ips or domains with the click of a button.)
Enables you to optimize multiple outcomes at the same time (How many users who hit your landing page use your optin form? How many buy your product? How many view your FAQ page? Now you can find out, and optimize your page for whichever outcome is most important.)
Gives you complete visitor detail information. (This allows you to find out even more about why some people buy and some people don't. It also allows you to identify junk traffic quickly, purge that data from your test, and exclude that traffic in the future.)
Gives you a "Conversion Summary" report to quickly spot which referral domains, keywords, or ads are giving you the best results.
Allows you to track the paths visitors take through your site, and how long it took to take each step in their path. (A nice report converts all this data into conversion-relevant information.)

Here's what Robin Porter has to say about a previous version of the Split Test Accelerator:

"Wish I'd Discovered This Years Ago!"
"Hi Jim, Well, I don't normally write testimonials for people, but heck, I had to tell you how great Split Test Accelerator is! It's helped me turn what I thought was a "dead duck" into a "soaring eagle"! Ran the first round of tests, and sales started trickling in. Using STA, I was able to compile the best pulling sales letter as the "control" and then run a second round of testing with more improvements. Now sales are "flooding" in! Conversion rates are over 3% - and rising! Wish I'd discovered this years ago. Keep up the good work!"

Robin Porter

Uses PHP and MySQL.

Now that's the tool. It's a true workhorse, and it will take all of your ideas and filter the wheat from the chaff, the gold from the dross, the needles from the hay.

But we're just getting started!

Here's that book I mentioned on page 2:

Your copy will be an instant electronic download The E-Book:
"How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors:

If you want breakthrough results, this eBook is just as important as the software.
Here's what this eBook will teach you:

Why most ideas won't be test-worthy (and how to decide which ones you should test and which ones you shouldn't. You don't want to rely on your "judgment" for this. You'll want to do THIS instead.)
Why most of the ideas you decide to test won't help (and why that's not a problem.)
Why you should picture yourself panning for gold, instead of rolling a snowball down a hill (if you get your metaphor right, you will run your tests with more focus, and you will get better results).
Why you might actually get by with less traffic than you'd need for a typical A/B split test (this doesn't make sense, but sometimes you get a free lunch).
How even good copywriters can shoot themselves in the foot during the brainstorming process (and how to make sure you don't make these mistakes).
How to involve good copywriters in the process, if you have the resources to do so (and how you might even get their help for free).
How to deal with "interaction effects" (Most of the time you will ignore them. But sometimes you can get slightly better results with an easy little trick).
Which factors have historically made a difference in other people's split tests (Hey, you don't have to completely re-invent the wheel every time. But you don't want to rely on "what worked in the past" too much either.)
How to "jazz up" your options to really supercharge your test, even when you think you're done designing your test. (Fail to do this and you're leaving money on the table.)
Why variety is more than just "the spice of life". Find out why variety is essential if your tests are to have ANY life.
How to get your competitors to help you brainstorm.
How to use T.H.I.R.S.T. to create a headline section that makes your visitors' eyes pop out (OK, that was a slight exaggeration.).
How to brainstorm like a pro (scientific brainstorming is the difference between getting 10% or 20% improvement, and getting truly breakthrough results. Sometimes a good brainstorming session will lead to a test that produces a 100% or 200% improvement, or more).
How many people you should (ideally) involve in your brainstorming sessions (and, just as important, which people you should try to involve.)
How to brainstorm with fewer people than you would like -- even all by yourself, if necessary. (And how to brainstorm with people when they're not in the same room, and aren't even brainstorming at the same time.)
How to "brainstorm without brainstorming" (sneaky ways to pick people's brains without having to "organize" anything).
How to keep a brainstorming session going until you have over 100 ideas (this trick keeps people from getting bored, and makes it more likely that you will uncover several profit boosting golden nuggets).
How to avoid shutting down the brainstorming idea faucet (if you make one common mistake, you won't get half as many ideas.)
How to keep large brainstorming groups from becoming chaotic and petty (if you fail to do this, your results might suffer).
How to compensate brainstormers in a way that's fun, profitable for them, and low risk for you. (If you want a way to be popular with your friends, be the person who values their ideas and pays them too! And this isn't just about "being nice". You will make more money yourself if you can implement this idea.).
How to "prime the pump" so your brainstorming sessions produce more ideas (What ONE question you should ask when brainstorming. Don't overcomplicate things. If you ask more than this one question, you will cause confusion and your session won't go as well.)
How to get by if you can't get anybody to help you. (don't go it alone if you don't have to, but if you have to go it alone there are some tricks to getting better ideas from yourself.)

Here's what Dr. Glenn Livingston had to say about the document that led to this eBook. This was before I had learned what I now know about the importance of brainstorming and test design:

". . . the clearest, easiest to understand explanation I've seen . . ."
"Hi Jim - I just wanted to let you know that I'm very impressed with the way you've put together your Taguchi product*. [The manual is] probably the clearest, easiest to understand explanation I've seen about this type of analysis."

Glenn Livingston, Ph.D.

* He refers here to an earlier version of the Split Test Accelerator

Those two items are very powerful together. But it's no use to you if you can't get it set up. That's why you also get . . .

Your copy will be an instant electronic download The Split Test Accelerator 4.0 Setup Guide

This guide walks you through the initial setup, step by step.

And then it shows you how to design your tests, step by step.

It makes it all a simple, "connect-the-dots" process.

and, you don't even have to worry about installation at all, because you also get . . .

"Installation Option"
For just $35 extra I'll install the software for you. You will be given the option to purchase installation services after purchasing STA.

And there's more . . .

Here's something that should put you at ease:

The Split Test
Accelerator Support Forum
There is a support forum available for the Split Test Accelerator (there's even a prominent link to the forum on every page of the application).

With already over 150 topics and over 750 posts, this forum will provide you with a very high level of support.

And, maybe even more importantly, you will find a place where you can ask for input on your current projects, without feeling like a mooch.

Far from a mooch, you will be more like a hunter bringing back a nice big carcass for the tribe to devour. And you will get input from people who really understand what it takes to make your project better.

At the forum you can:

Get Technical Support (just post your questions, and I'll help you troubleshoot any problems. I'll help you get set up, and I'll help you interpret your data, if you need. Until the forum reaches critical mass, I will answer every question personally.)
Discuss strategies for running your tests. We are an accelerated split testing community and often share results with each other (optional, of course). You can also share and receive tips and tricks for getting even more out of the process.
Discuss theory (If you're interested, we can get into the methodology and mathematics a bit).
Use the forum for brainstorming (if you want to open your tests for general discussion, you can get some informal brainstorming from others at the forum.)
Discuss anything else related to split testing, marketing, or advertising.

And the forum is NOT your only means of support. You will also have direct access to my help desk for 6 months.

"Get 6 Months Free
Technical Support"
If you run into any problems, even problems you created, you will be able receive assistance for 6 months

And that's not all! You also get free lifetime upgrades.

"Get Free Upgrade
Versions of STA!"
You can secure your right to all future modifications and additions to the core product. Even if I raise the price (which is quite likely at some point. I've done it twice in the past), you will get all upgrades absolutely free.

.

Now, what about the price?

Let me ask you . . .

"How Much Would You Pay
To Have The Power To Double Your Profits?"
(And see why $10,000 might be a fair asking
price for the Split Test Accelerator.)
Here's one way to answer the value question . . .

continue

"Hi. I'm Jim Stone.

It's A Pleasure To Meet You."

About Jim Stone:

Jim Stone earned a bachelors degree in Mathematics and Computer Science in 1991 with a minor in Physics, and graduated summa cum laude. Then he did some other schooling, almost earning an M.Div., before pursuing his Ph.D. in Philosophy, which he earned from the University of Washington in November of 2006.

Tinkering online since 2000, Jim has created many projects, some profitable, and some not. These include an online gift registry, social networking sites, information products, and, of course, the Split Test Accelerator.

Jim has been selling the Split Test Accelerator (in various incarnations) since October of 2004. The Split Test Accelerator was the first automated true-Taguchi application on the internet for online ads.

Did You Know?
Just as Mark Twain was born 'Samuel Clemens', Jim Stone was born 'Larry Gibson'. Jim's legal name is still 'Larry', but, if you ask, he'll tell you he prefers to be called 'Jim'.

Why the two names? There's a very good reason. Jim was beginning his marketing career while he was finishing his academic studies, and he didn't want his academic judges to judge him based on his marketing materials. Let's just say there are different standards of composition. You're not supposed to engage the emotions much when making a case in a Philosophical argument. In fact, you're supposed to take pains to avoid invoking emotion. Marketing, as you know, is a different matter entirely.

Plus, if the truth be told, Jim never really loved his given name, as it is often a pejorative in popular culture. In television commercials, if there's a Larry, it's always the dork, or the sleeze (or the dog). If your name is 'Larry', you've surely noticed.

So when Jim realized he could choose a new name, he went for it.

So, why 'Jim Stone'? Jim doesn't know. He really doesn't. There's no deep reason. He just said it out loud, and liked it, so he went with it. (He's not one to debate such matters endlessly).

SPLIT TEST ACCELERATOR
Contact FAQ

Now, what about the price?

Let me ask you . . .

"How Much Would You Pay
To Have The Power To Double Your Profits?"
(And see why $10,000 might be a fair asking
price for the Split Test Accelerator.)
Here's one way to answer the value question:

Imagine . . . you purchased the Split Test Accelerator a month ago, . . . you have just finished an accelerated split test on your landing page, . . . the test has increased your response by 50%, which has tripled your profits, . . . and now you are preparing to pay me the first month's extra profits, . . . you will keep all your usual profits the whole time, and starting the second month after the test you will start collecting all the extra profits, too.

This is along the lines of what my consulting clients will pay me to help them improve their conversion rates with a Platinum consultation.

Here's a specific example. Suppose a client's landing page produces $10,000/month in profits. If I can help them turn it into a page that produces $20,000/month in profits, then my fee is $10,000.

And it seems like a great deal to the client, because I let the client pay out of the extra profits. It's always money they wouldn't have had anyway. After they're done paying me, it's all gravy.

So That's One Way
To Hone In On The Value
Of The Split Test Accelerator.
Now what if I told you that, not long ago, there was a product out there that did much less than STA 4.0 that sold for $1,995 ?

And what if I told you some companies charge hundreds of dollars per month to host your accelerated split tests?

Then how much would you guess I'm asking for the Split Test Accelerator?

Something in the neighborhood of $2500 might be a good guess, right?

Well, you'll be glad to know, the full Split Test Accelerator package does not cost $2500

It's not even $1,995

In fact, it's only $891.

That's right. If you order now, you will get the Split Test Accelerator 4.0 (plus everything that comes with it) for just $891 (and those are in currently weak U.S. dollars!)

Imagine having the power to double your profits for less than a thousand dollars!

"Actually, Right Now You Are Eligible
For An EVEN LOWER Special Price,
But It's Important That You Understand WHY"
$891 is the new price for the Split Test Accelerator. You can see that it's already up on the main page of the site: http://www.splittestaccelerator.com (Opens in a new window. Click on "the offer" to go to the fourth page to see the price).

BUT DON'T ORDER FROM THAT PAGE!!

ORDER FROM THIS PAGE . . .

. . . because you have been on my list, and I don't believe in springing a new price on my list members without giving them a chance to purchase at the old price.

This is a new sales letter, but I have placed the old Clickbank order link on the page, so you can get the old price, which is just:

$495

And the familiar Clickbank checkout process.

That's almost $400 off of the current price..

This special deal will be available for 3 days after I send the last message in the current series (message 3 of 3). But don't worry too much if you miss out. STA should still pay for itself very quickly even at the higher price.

And you should also know that I still offer a 100% money back guarantee . . .

"Here Is My
100% Money Back Guarantee."

I guarantee your satisfaction, and offer a 100% money back guarantee. If, for any reason, within the first 60 days, you aren't completely satisfied with the Split Test Accelerator, please ask and you will receive a refund of 100% of your purchace price.

Let me be perfectly clear. I would feel terrible keeping your money if this new testing method does not do for you all I say it will. Please, if you don't like your results, ask for a refund.

"Here's The Real
Reason Why You Should Order
The Split Test Accelerator Today"
You really should order today, but it's not because of the price. Any increase in price will be small compared to what you can probably make back very quickly with STA.

It's not because of the bonuses either. I might add new bonuses or take some away in the future, who knows? But I have no current plans to do either one, so that's not why you should order today.

I don't have a limited supply either. You CAN wait and get your software tomorrow, or next month. There will still be a copy available for you. So that's not it.

So why should you order the Split Test Accelerator today? It's simple really.

The Split Test Accelerator ACCELERATES
Your Ability To Increase Your Sales.
Often By A Factor Of 10 Or More.

Every day you wait might cost you up to 10 days worth of results.

Every week you wait can set you back up to 10 weeks.

Every month you wait might cost you almost a whole year's worth of improvements.

And given the compounding effect that continual testing has, simply put, waiting even a single day can cost you BIG in the long run.

Here's what a customer competing in a very competitive niche recently wrote me:

"Jim, I'm absolutely amazed by what your STA has done for me! After just a couple of runs, my site's sales rates have DOUBLED! I HATE spending money... and so when I first read STA, I held off on buying... I held off, for months... and it was a HUGE MISTAKE! Man, I wish I'd just bought it immediately... when I look back on all those months I went without it, I LOST THOUSANDS of dollars by not just going and buying when I first got intrigued by it. Anyway, on the level of basic dollars and cents, STA is worth at least ten times the money... because improving your conversion ratios, day after day, every day, again and again, has such incredibly powerful cumulative impact-- it's like stacks of cash are piling up next to my monitor... and it's really comforting, knowing that STA is always quietly, secretly working for me, automatically testing, counting, creating, combining, finding more and more ways to make me more and more money! STA has been an incredibly profitable investment-- I LOVE IT!"
--J.F., Berkeley, CA

Another customer wrote:

- Your service goes WAY beyond any expectations I could hope for. Fast, detailed, helpful replies long after the money-back period expires. Thanks! -Brian, Founding Partner, www.FinancialCircles.com

"Here's How To Order Now"
First, make sure you meet the following REQUIREMENTS (you probably do):

Your Host Must Offer PHP (most hosting plans do)
Your Host Must Offer MySQL (most hosting plans do)
Integration with 3rd party shopping carts is NOT supported when the landing page is generated out of a database, or when either the landing page or thankyou page is part of a templated system (such as Smarty). In short, you must be able to paste STA's php snippets on these pages in a straightforward manner.
Remote hosting is NOT supported. Your landing page and thankyou pages should be on the same domain. (But you can still use STA on any domain you own)
Integration with Smarty or other templating systems is NOT supported.
( * If you have questions about any of the last three requirements, see the end of the page.)
Now, if you meet the requirements, you can order right away:

Your Order Form For:

The Split Test Accelerator
Accelerated Split Testing Package

--------------------------------------------------------------------------------


* Last Chance At $495

*
Yes - Let Me Start Testing Today!

--------------------------------------------------------------------------------

*NOTE: You will be given an option to have your software installed for you for $35 once your purchase is complete.


NOTE: If you want to pay via PayPal at $495, go here:

Best Wishes!
Sincerely,

Jim Stone, Ph.D.

P.S. If you are already a religious A/B split tester, the Split Test Accelerator will infuse you with a brand new passion for testing, because you will get results so much faster.

If you haven't tested your sales messages much in the past, it's probably because A/B split tests seem to take so long. The Split Test Accelerator will take care of that problem. Just take it through one round of testing, and you'll be hooked. You'll become a true believer in the power of testing. Guaranteed!

P.P.S. Remember, you get the Split Test Accelerator 4.0, PLUS "The Split Test Accelerator 4.0 Setup Guide", PLUS the eBook, "How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors", PLUS free upgrades, PLUS permanent access to the Split Test Accelerator Support And Discussion Forum, PLUS a 60 day money-back guarantee!

--------------------------------------------------------------------------------
* Hey, I'm an academic. Did you think I could resist using a footnote? There are probably workarounds possible with the last three requirements. In fact, I know there are. I've done some myself. But there are just way too many contingencies involved for me to support such workarounds in general.
If you know what you're doing, or have a good programmer, and want to try to integrate STA with other 3rd party solutions yourself, you will have the source code for STA, so feel free to try, but with the usual caveats.

Also, it's very easy to set up a very cheap hosting account for less than $10/month to use as a testing platform, and STA will work flawlessly with most. I would recommend going with a Linux/Apache/MySql/PHP (LAMP) account for best results.

"Remember, Here's What You Get:"
Here's what you get with the Split Test Accelerator package: The Split Test Accelerator 4.0.
The Manual: "The STA 4.0 Setup Guide"
The eBook: "How To Use Accelerated Split Testing To Get More Sales, Opt-ins, And Other Actions From Your Visitors"
Permanent Access to the Split Test Accelerator Support And Discussion Forum
Free Upgrades
6 Months Free Technical Support
Installation Option
An Unconditional 100% Money Back Guarantee

What They're Saying:
(All of these comments, including the article in "Black Enterprise," were unsolicited. )

Mike Filsaime, says the Split Test Accelerator is "BREATH TAKING SOFTWARE".
-- The Warrior Forum, 9/13/2006, post #6 in topic "Which Tracking Programs Do The Gurus Use?"

Mike Filsaime is one of the most innovative marketers working today.

Dr. Michel Fortin calls "10 Steps To More Sales With Accelerated Split Testing" "AWESOME".
-- Copywriter's Board, 7/21/2006, post #2 in topic "Please Help Teach Split Testing"

Michel Fortin is regarded by many as the top copywriter on the net.

Dr. Glenn Livingston writes:
"Hi Jim - I just wanted to let you know that I'm very impressed with the way you've put together your Taguchi product*. [The manual is] probably the clearest, easiest to understand explanation I've seen about this type of analysis."

Dr. Livingston created the "How To Double Your Business" program, and has served many fortune 500 clients

* He refers here to an earlier version of the Split Test Accelerator

Kirt Christensen

Your STA software is freaking impressive... I got the time to start running a few tests, and I was pleasantly shocked at how everything just "worked". The software install was a piece of cake, and the program is very easy to use (considering how powerful it is!) I'm VERY impressed.

Kirt Christensen has been making good money on the net, and teaching others how to do it for many years.

Read about how Richard Mouser turned his "Mr. Water Filter" business around using the Split Test Accelerator (with some consulting help from David Bullock), in the March 2007 issue of "Black Enterprise".

Black Enterprise is the leading African-American Business Magazine in the world.